SYNHERGY · VOX LUMIERE · JUL 2001 / 15
The next operating plan

The path to 60%.

Twenty cities. One measurable system. Every budget decision tied to the seats that still need selling.

City-first creativeDirect ticket pathsClean purchase dataLearning-phase discipline
The north star02 / 15
One number organizes everything

6,000 tickets by September 8.

6,000
60% of the conservative 10,000-seat tour
253
Tickets already sold
5,747
Tickets remaining to goal
50
Days until opening night
115
Tickets needed per day
1.98
Tickets per recent order
2,902
Additional orders required
The signal03 / 15
The experience is selling

The biggest unlock is the route to purchase.

Ad attention
Strong
Winning video creative is already identified.
General /shows page
85%
Do not progress into an individual show.
Direct city page
High intent
Once visitors arrive, conversion is much stronger.
New route: CITY AD → CITY PAGE → PURCHASERemove the extra decision layer
Who is buying04 / 15
Early Meta purchaser profile

The clearest early purchaser pattern.

55+
Older. Male. Facebook.
The clearest early conversion pattern
Facebookdominant
Age 55+strongest
Menmajority
📱
Mobile-first

Only three recorded purchases came through desktop.

🌆
London widens

A slightly more diverse age and platform mix appears in London.

Recommendation05 / 15
The campaign architecture

Keep what works. Localize what matters.

01

One Sales campaign

Website purchases remain the optimization goal.

02

City-level ad sets

Launch the selected cities with a dedicated budget for each market.

03

Winning videos

Keep the current top performers substantially intact.

04

Direct city pages

Venue, date and purchase path without the tour-list detour.

Budget control06 / 15
Choose the starting investment

Two clear launch paths.

Option A
10 earliest cities

Start the most time-sensitive performances first.

Starting spend
$50 per city

10 ad sets × $50 = $500 per day.

Option B
All 20 cities

$400 ÷ 20 ad sets = $20 per city per day.

Next decision
Remaining 10

Launch timing and daily budget to be confirmed.

Math check$25 per city across all 20 would require $500 per day. Once launched, hold budgets steady through the initial learning period.
Creative system07 / 15
The full top three caption system

Local recognition in the first line.

BIRMINGHAM, we are truly sorry 🙏 After experiencing Vox Lumiere Metropolis, nothing will sound the same. We are not responsible for what this does to you. There are no refunds on transcendence. 💡 Metropolis 🤖 reborn live on stage. A live cinematic concert where film, music and performance collide in one unforgettable shared experience. 🎭 The Old Rep, Birmingham 📅 Tuesday 8 September ⏰ 7:30 PM 🎟️ Tickets on sale now. Book before it’s gone. One night. One room. One chance to feel it live.
Get showtimes
BIRMINGHAM, this is not a film screening. This is not a concert. This is a revolution. This is Metropolis, reborn live. 🤖 The legendary film reimagined as a live event experience: 🔥 Powerhouse vocals 🤘 Live rock concert 🎬 Cinematic journey 💫 One unforgettable shared experience 🎭 The Old Rep, Birmingham 📅 Tuesday 8 September ⏰ 7:30 PM 🎟️ Book your seats now. This isn’t nostalgia. It’s a resurrection.
Get showtimes
BIRMINGHAM, if you’re in the mood for comfort, stay home. If you’re in the mood for transformation, the show starts at 7:30. ⏰ METROPOLIS reimagined as a live cinematic concert. 🎸 Part rock concert 🎞️ Part cinematic dream 🔥 Part immersive spectacle 🤖 One unforgettable shared experience 🎭 The Old Rep, Birmingham 📅 Tuesday 8 September ⏰ 7:30 PM 🎟️ Tickets on sale now. Book before it’s gone. Old movie. New music. A whole lotta roar.
Get showtimes
Local copy anatomy08 / 15
Less searching. More recognition.

National context out. Local urgency in.

Remove from city ads
“Find your city”
  • Complete 20-city tour list
  • General /shows link
  • Repeated national-tour language
→
Make immediate
“BIRMINGHAM, this is…”
  • Recognizable local market name
  • Venue, date and confirmed time
  • Direct city ticket URL
Only four fields change city to city.City · venue · date/time · direct URL

Local naming follows how audiences identify the market: BRIGHTON & HOVE, LONDON or KENT where appropriate. Source spelling corrected to HERTFORD.

Measurement09 / 15
Pixel health since the July 16 repair

A cleaner campaign creates a cleaner baseline.

51
Successful website transactions
20order gap
31
Purchases captured by pixel
Recommendation
Launch the new city campaign as a fresh measurement baseline.
Current economics10 / 15
Paid media and ticket sales

What went in. What came back.

$9,942.90
Web-purchase ad spend
USD
£8,469.30
Gross ticket sales
GBP
125
Successful website transactions during the July 5–20 ad window
231
Tickets sold during the same ad window
£33.48
Average gross ticket price across 253 cumulative tickets

Currencies remain separate here. Clean attribution begins with the new city campaign.

The math to 60%11 / 15
If paid media carries every remaining ticket

The $40K cap requires a new performance level.

$30,057
Budget remaining
÷
2,902
Orders required
=
$10.36
Required purchase CPA
$5.23
Ad cost per ticket
5.7×
Increase from recent sales pace
20 → 115
Tickets per day

Based on 1.98 tickets per successful transaction. Average ticket price is not used in this CPA calculation.

Funding pathways12 / 15
If ads alone generate all 5,747 remaining tickets

What each CPA implies for total ad spend.

At $10.36 CPA
$40.0K
Total ad spend required
At $18 CPA
$62.2K
Total ad spend required
At $22 CPA
$73.8K
Total ad spend required
At $26 CPA
$85.4K
Total ad spend required
Target ≤ $18Maximum $22Warning $26

Paid-media-only scenario. Every ticket sold through venues, PR, email and organic activity reduces the media burden.

Organic support13 / 15
A tighter content system

One direction. One repeatable rhythm.

01

Questionnaire

Align the next phase of content direction quickly.

02

Creative lane

Build consistently around the agreed experience-seeker strategy.

03

Publish

Maintain a clear record. Removed posts are not recreated.

04

Boost

Support each published post across both platforms.

$5/day

Per post, per platform. Organic creates familiarity while city ads close the ticket sale.

Next 7 days14 / 15
Move from plan to signal

A fast, controlled launch sequence.

Day 0

Approve path

Budget range and city campaign.

Day 1

Verify data

Test purchase event end to end.

Days 1–2

Localize

Winning videos, captions and city links.

Day 2

Build

20 city ad sets with end dates.

Launch

Chosen cities live

10 earliest at $50 each, or all 20 at $20 each.

Learning phase

Hold steady

Monitor daily. Change only when essential.

Decision point15 / 15
Three approvals unlock the next phase

One city.
One page.
One measurable sale.

Ready.

Approve the city-by-city campaign, select the operating budget path, and complete the content-direction questionnaire.

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